I attended the Harry Potter and the Half Blood Prince première on Tuesday 7th July 2009. I saw the high amount of determination of fans standing outside the Odeon and Empire cinema at Leicester Square, London to meet the film stars in the heavy downpours.
Being able to experience, what the stars mean to fans enabled me to focus and understand why Fantasy Franchise is so important in the film industry. It felt like a whole community uniting together to celebrate the franchise's success.
There was a lot of merchandise at the première such as Harry Potter glasses, T-Shirts, Première poster boards (which people tore off from the barriers) and banners. I saw a small girl dressed up as Hermione Granger, symbolising the attraction of all ages. Being able to dress up as the characters with great ease, could also be seen as an attraction in contrast to other films.
However, at the premiere, the fans were mainly dominated by teenagers as the Harry Potter franchise is part of their culture. They grew up with the Harry Potter books and films from the birth, and soon- to the ending.
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