Brand Hollywood: selling entertainment in a global media age By Paul Grainge

I have been extremely lucky whilst searching on the internet today.
I have found an excellent book called "Brand Hollywood: selling entertainment in a global media age By Paul Grainge." I have been able to access this book through Google books and will give me some quotes for my presentation as it focuses on the franchise and why they're a success globally.
http://books.google.co.uk/books?id=WBq3ivgBwDIC&pg=PA49&lpg=PA49&dq=The+success+of+the+Harry+Potter+industry+and+its+transnational+marketing+strategies&source=bl&ots=chb47b_p9q&sig=Guf94oWFi3jNAEhdwDhCfq66I94&hl=en&ei=B7GwSq7iM6Oh4gaSjZDcBw&sa=X&oi=book_result&ct=result&resnum=6#v=onepage&q=The%20success%20of%20the%20Harry%20Potter%20industry%20and%20its%20transnational%20marketing%20strategies&f=false